👋 Hi, I'm Kelly, founder of Reel Good Social!
Algorithms have changed. Audiences have changed. What hasn't changed is this — people buy from people they trust. And trust starts with showing up as your real, authentic self on social media. I help Oregon businesses do exactly that — putting real faces, real stories, and real connection at the center of a strategy that actually grows.
My story, by the numbers.
10M+
Social engagements generated
Likes, shares, comments, and saves — real people connecting with real content that actually resonates.
$4M+
In ad spend managed
Strategically managed millions in paid media across Google, Meta, and TikTok to drive real, measurable results.
40+
Brands served
From local Oregon businesses to global brands — I've helped businesses of all sizes show up and grow online.
10+
Years of experience
Nearly a decade leading digital marketing for both in-house and agency teams across multiple industries.
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The unicorn hire you've been looking for?
You found her.
Hi, I'm Kelly — founder of Reel Good Social and a digital marketing strategist with nearly a decade of experience leading marketing for both in-house and agency teams.
Over the years I watched the same story play out — brands searching for that one magical hire who could do it all. They'd post the job, interview, hire, and six months later? Back to square one.
In my early days, I also watched those same brands pour thousands into TV-quality content and perfectly curated feeds. And it worked for a time. Until it didn't. The playbook changed overnight. Most businesses never got the memo. I made it my job to deliver it.
I built Reel Good Social so you don't have to figure it out yourself — or spend $60k trying to hire someone who might.
My approach isn't for everyone.
I work with brands that are ready to get real. If you're looking for perfectly polished content, a logo on every post, and every post labeled by a content bucket — I'm probably not your person. Here's why...
What I DON'T Do
What I Do
❌ Ultra-curated content
Audiences have become allergic to perfection. Over-produced content gets scrolled past. Every time.
✅ Raw, authentic storytelling
Real moments, real faces, real voices. Content that feels like it belongs on the feed, not like it was produced in a boardroom.
❌ Chase follower counts
Followers don't equal distribution. The algorithm prioritizes entertainment, not audience size. Growing your follower count means nothing if nobody sees your posts.
✅ Build content that reaches strangers
I create content designed to hook people who've never heard of you — because that's where real growth comes from.
❌ Content pillars & buckets
Rigid content buckets are a relic of old-school social strategy. They produce predictable, formulaic content that the algorithm ignores.
✅ Real-time strategy
Every month I'm in the feed, tracking what's actually working right now and building your content around it, not a six-week-old content calendar.
❌ Ultra-branded content
Nobody wants to see your logo on their feed. Brand-heavy content feels like an ad, and people skip ads.
✅ Human-first content
Real faces, real people, real connection. That's what builds trust, and trust is what turns viewers into customers.
📍 Oregon-grown.
I'm based in Eugene, and I work with businesses all over Oregon. I love this state and the people who are building things here. Most Oregon businesses just need the right person to help them tell their story, and make sure the right people hear it.
Whether you're a local business in Eugene or a growing brand in Portland, I bring the same level of strategy, care, and hustle to every client I work with.
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