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Over the last five years, I've hired for a social media manager role four times. And every single time I posted the role, the applications came flooding in. Good, right? Well, it wasn't that easy. Hiring for a social media manager in Oregon is a lot like finding a needle in a haystack. What you're really looking for is a unicorn. Someone who understands brand, thinks strategically, executes creatively, works scrappily, drives real impact, and can actually show you that impact

Hiring a social media manager is one of those things that sounds straightforward until you actually try to do it. Over the course of my career I've hired for this role four times, all here in Oregon. Three of those searches were in the agency space and one was in-house at a tech company in Eugene. Hiring a social media manager for the first time My first time hiring a social media manager was in 2020, which in hindsight was one of the most unusual moments in the history of s