People share what they see themselves in
Audiences have gotten really good at spotting an ad. Real moments, real faces and real voices feel like they belong in the feed. Over-produced content gets scrolled past.
Over my career I've hired a social media manager four times, all here in Oregon. Every time, I walked away with the same lesson: the person you're really looking for is a unicorn.
They need to understand brand, think strategically, create quickly, work scrappily and prove what's working with data. That person exists, but they're hard to find, especially in a market like Eugene.
I also spent time as a mentor in a digital marketing certification program, working with well over a hundred students. The analytical people gravitated toward SEO and paid media. The creative people gravitated toward content. Rarely did anyone sit comfortably in both. Social media needs both.
So I built Reel Good Social, my social media agency, to be exactly that: senior-level strategy and steady content, without the gamble of an in-house hire. I'm based in Eugene and work with brands across Oregon.
If you're in the middle of that search right now, I wrote about it: why hiring a social media manager in Oregon is harder than you think, and the four candidates you'll meet.