Every post has a job. Together, they bring in business.
I'm Kelly, a social media strategist with an MBA and 10+ years in digital marketing. I help brands in Eugene and across Oregon plan and create content for Instagram, TikTok, Facebook, YouTube Shorts and LinkedIn, with a clear path from the first view to a new customer.
Monthly plans start at $1,699/month, with a 3-month minimum. See pricing.
Why the old way stopped working
If your growth has stalled, it's probably not your fault. The rules changed fast, and most brands haven't had someone in their corner to keep up.
You spent years building an audience, and most of them aren't seeing your posts. The platforms now show content based on interest, not who follows who. If a video doesn't grab a stranger in the first second, it doesn't go far.
People have gotten really good at spotting an ad. A beautiful, expensive-looking post often loses to a quick clip shot on a phone, because the quick clip feels like it belongs in the feed.
Content made to offend nobody usually interests nobody. The algorithm groups people by what they care about, so the brands that win are specific about who they're talking to.
The Reel Good Method
From first scroll to booked job, every post is mapped to a stage of the buyer's journey. All of it is built for search, so the people nearby who need you can find you.
Entertain, inspire or interrupt to reach people who've never heard of you.
Measured by reach and new viewers
Educate and share social proof, so viewers start to trust you and follow along.
Measured by saves, follows and profile visits
Give a warm audience one clear next step, and turn interest into leads.
Measured by clicks, DMs and leads
Looking at the full funnel
Most people check you out in a few more places before they reach out. So the strategy covers the whole path, not just the feed.
Content built around what your customers search for, with keywords and location tags that reach people nearby.
A bio that says what you do and a link in bio with one clear next step.
An easy path from social to your quote or booking page, without getting lost.
Automations catch the people who raise their hand, and email keeps you top of mind.
Often the first thing people find when they search for you. I share photos and videos to post there and point out easy fixes.
People want to hear from their neighbors before they hire you. Your best reviews become posts, plus an easy way to ask for more.
Every month, we look at which posts led to clicks, website visits and leads, and make more of what works.
What's included
Two monthly plans: two posts a week from $1,699/month, or three posts a week for $2,249/month with publishing included. Compare plans.
Competitor and keyword research, content pillars, profile optimization and the funnel plan everything else builds on.
We review what landed, look at the numbers and set the direction for the month ahead.
Two or three a week: social shorts, carousels or a mix, on the platforms where your customers actually spend time.
Captions written for search, custom thumbnails, and keywords and location tags baked into every post.
Plans, approvals and assets in one place in Asana, so nothing gets lost in your inbox.
Included on the three-posts-a-week plan: I publish everything and send a recap of what worked.
Real results
40xThe Nerd Stuff, a Eugene managed IT company, had been posting for years to almost no one. We turned the questions their clients already search for into short videos, and reach went from 77 people a post to 919.
Read The Nerd Stuff case studyInstagram followers for The Human Bean, up from 40K in one year. Case study
I love the way you've been weaving in the conversations we've been having about our direction for next year in the content concepts you've been suggesting.
How a month works
Every month follows the same simple cycle, so your content stays consistent and you always know what's coming.
Let's talkEach month kicks off with a look at the feed: rising trends, what your customers are searching for and what's happening in your business. From there, we land on the month's ideas, hooks and outlines.
Those ideas become two or three posts a week, a mix of social shorts and carousels that changes as we see what your audience responds to.
Everything is set up to be found in search: keywords in the caption, on-screen text and audio, plus location tags that put you in front of the right people nearby.
We look at what landed and what flopped, then sharpen next month's ideas around it. Every month gets a little better than the last.
Questions I get a lot
Monthly plans start at $1,699/month for two posts a week, or $2,249/month for three posts a week with publishing included. Every plan starts with a $499 one-time startup that includes your Social Playbook. There's a 3-month minimum, then it's month to month. The pricing page has the details.
About a half day a month for content creation, a monthly strategy session, and quick approvals in your Asana client portal. That's it.
It depends on where you're starting. Most brands move through three stages: first we grow your reach (usually months 1–3), then we drive website visits (months 3–6), then we capture and nurture leads (6 months and on). If you're already reaching the right people, we can start further along. Each stage is a win on its own.
Instagram, TikTok, Facebook, YouTube Shorts and LinkedIn. Most brands do best focusing on the one or two where their customers actually spend time, and we'll pick those together.
Sometimes you should. But I've hired for this role four times here in Oregon, and the right person is hard to find. A partnership gets you senior-level strategy and steady content now, without a full-time salary or a six-month search. I wrote about it in why hiring a social media manager in Oregon is harder than you think.
I lead every account. I run the strategy, I'm your main point of contact, and I'm in your account every month. Depending on what you need, a few trusted partners may help behind the scenes, and you'll always know who's working on what.
Ready when you are
Tell me where you're at, what's working and what isn't. If I can help, I'll tell you how. If I'm not the right fit, I'll point you to someone who is.
Let's talk