Quick-answer interviews
I ask, you answer from your own expertise. The easiest way to get a camera-shy team comfortable.
Social media content creation in Eugene, Oregon
Content that starts with strategy, not a camera.
Social shorts, carousels and posts for Instagram, TikTok, Facebook, YouTube Shorts and LinkedIn, created with your team. Every post starts with strategy: who it's for, what they're searching for and what it should get them to do next.
What you're actually investing in
The camera is just one tool. The strategy is what you're investing in.
Plenty of people can make a nice-looking video. Content creation with a strategy behind it does a whole lot more.
Content for content's sake
- Makes whatever you ask for
- Hands over the files
- Is done when the post is done
- Measures views
Content creation with Reel Good Social
- Decides what to make and why
- Maps every post to a stage of your customer's journey
- Reviews what worked and keeps improving every month
- Measures engagement, website visits and leads
Here's the thing
Social shorts are how new people find you.
Photos and carousels mostly reach people who already follow you. Social shorts get shown to people who've never heard of you, based on what they're interested in. That's why shorts carry most strategies.
Carousels still have a job, though. They help the people who already follow you learn more, save your posts and decide you're the one to call. The right mix depends on your audience and your goals.
Reach from people who don't follow you yet
From one client's Instagram insights, comparing a static post to a Reel.What we create
You don't need to do everything. Pick a couple.
These are just some of the formats we can use, and not every brand needs all of them. We'll choose the ones that fit your team and your goals, get good at them, and test and learn from there.
Tips & how-tos
Answer the questions your customers already ask. These are great for search.
Educational carousels
Swipeable posts that break down a topic, so followers save them and come back.
B-roll with text
Footage of your work with a strong line of text on screen. No talking required.
Skits & relatable moments
Short, a little funny, and true to your customers' everyday life. People share what they see themselves in.
Behind the scenes
How the work actually gets done. Often the stuff you think is boring is what people find fascinating.
Reviews & social proof
Your happiest customers, turned into posts that help new people trust you.
Series
A recurring format your audience starts to recognize and look forward to.
On camera
Making content with me feels like hanging out with a friend.
Here's the thing: you're already an expert. So instead of producing a word-by-word script, you get a simple outline and questions you can answer off the top of your head. We film everything on our Osmo Pocket 3 so the camera pointing at you feels less intimidating.
Not comfortable on camera yet? That's fine. We can start with B-roll and text, or a voiceover, and build up from there.
Plan
Every month starts with research: what's trending, what your audience is searching for and what your business needs right now. That turns into ideas, hooks and outlines for the month.
Create
We turn those ideas into two or three posts a week. Some will be social shorts, some carousels, and the mix shifts as we learn what your audience loves.
Post
Every post is built to be found. Keywords go into the caption, the on-screen text and what's said on camera, plus location tags, so your content reaches people nearby who are searching for what you do.
Learn
We look at what landed and do more of what's working next month.
Content creation is a good fit if
- You want steady content every month, not a one-off project.
- You're open to real faces and real moments, even if they're not perfectly polished.
- You care more about reaching the right people than going viral.
I'm probably not your person if
- You need an event filmed or a polished brand film. I'm happy to refer you to someone great.
- You want every post perfectly produced with your logo on it.
- Success to you looks like going viral. My focus is reaching the right people, again and again.
Real results
Content that earns the watch instead of asking for it.
the Facebook views of their other Reels
A weekly homeowner tips series with their team on camera: tripping breakers, a hidden water meter, a clogged drain. 56,000+ views across 10 videos.
Read the case studythe engagement of their other posts
Three behind-the-scenes Reels for Opening Night that reached first-time concertgoers. 25,600+ views and the account's best content in six months.
Read the case studyContent creation is part of every monthly plan
Strategy and two or three posts a week, built around your goals. Publishing is included on the three-posts-a-week plan.
Starting at $1,699 /month · 3-month minimum
See social media managementStart with The Social Playbook
If someone on your team can create and post, The Social Playbook gives them the formats, hooks and series to run with, plus 8 scripted post ideas to start.
$1,499 one-time
Learn about the PlaybookQuestions I get a lot
Content creation FAQs
What kind of content do you create?
Social shorts, carousels and posts for Instagram, TikTok, Facebook, YouTube Shorts and LinkedIn. The mix depends on your audience and what each post needs to do.
How many posts do I get each month?
8 or 12 a month, depending on your plan: two or three posts a week. Need more than that? We can build a custom plan with more posts.
Do you film events or brand videos?
No. Content creation here is all about social media posts built on a strategy. If you need an event filmed or a polished brand film, I'm happy to refer you to someone great.
Do I have to be on camera?
Nope, not right away. We can start with B-roll and text, carousels or a voiceover. When you're ready, I'll ask you questions instead of handing you a script.
How much of my time does it take?
About a half day a month for content creation, plus a monthly strategy session and quick approvals in your Asana client portal.
Who owns the content?
You do. Once a month is paid, the final videos, captions and graphics are yours to use. The details are in my terms.
Ready when you are
Don't overthink it. Let's talk.
Tell me where you're at, what's working and what isn't. If I can help, I'll tell you how. If I'm not the right fit, I'll point you to someone who is.
Let's talk