Menu

The Social Playbook: a one-time social media strategy

A plan your team can run on day one.

A month of research, turned into a written playbook, a sample content calendar and a walkthrough call. It's for brands that have someone who can post, and need a strategist to tell them what to post and why.

Let's talk What's inside

$1,499, one time.

Why start with strategy

Most brands don't have a content problem. They have a direction problem.

When someone tells me "I don't know what to post," they're usually just overthinking it. The Social Playbook turns all those questions into clear answers your team can act on.

  1. "What should we even post?"

    Content pillars + sample calendar

    A handful of topics you'll be known for, plus 8 post ideas, outlined and scripted.

  2. "Should we be on TikTok? LinkedIn? All of it?"

    Funnel plan

    The one or two platforms where your customers actually spend time, and what each one is for.

  3. "Why isn't anyone seeing our posts?"

    Social SEO

    The keywords and location tags that get you found by people nearby who need what you do.

  4. "Reel or carousel? And what's a hook?"

    Formats, hooks & series

    The formats that fit your team, with hooks and series ideas ready to go.

  5. "What are our competitors doing that we're not?"

    Competitor review

    What's working for them, and where there's room for you to stand out.

  6. "People find us... then what?"

    Profile optimization

    A bio and link in bio with one clear next step, so views turn into inquiries.

Your team brings the effort. The Playbook makes sure it's pointed in the right direction.

What's inside

Everything your team needs to stop guessing

01

Competitor content review

A look at what your competitors and peers are posting, what's working for them and where there's room for you to stand out.

02

Social SEO & keyword research

The words your customers actually search on Instagram, TikTok and YouTube, so the right people can find you.

03

Content pillars & funnel plan

The handful of topics you'll be known for, mapped to each stage of your customer's journey, from first scroll to reaching out.

04

Formats, hooks & series

The one or two formats that fit your team and your goals, with hooks and recurring series ideas to get you started.

05

Profile optimization

Your bio, link in bio and highlights set up so new visitors know what you do and what to do next.

06

Sample content calendar

8 post ideas, each outlined and scripted, laid out on a calendar so your team can start posting right away.

07

Written playbook + walkthrough

A written plan your team keeps, plus a call where I walk everyone through it and answer questions.

The Playbook is a good fit if

  • You have someone in-house who posts, but they need a strategy to run with.
  • You want a clear plan in place before bringing on a monthly partner.
  • You're ready to commit to a few months of testing and learning.

A monthly partnership is a better fit if

  • Nobody on your team has time to film, edit and post.
  • You want someone in the account every month adjusting as you go.

Take a look at social media management instead.

How it works

About a month, start to finish.

You join two calls. I do the research and the writing. Your team walks away with a plan they can start on the same week.

$1,499 one-time

Let's talk

  1. Kickoff call

    We talk through your goals, your customers, your team and what you've tried so far.

  2. Research

    I review your account and your competitors, and dig into what your audience is searching for.

  3. Playbook

    I write it up: who you're talking to, what to post, how to say it and how to know it's working. Plus a sample calendar of 8 post ideas, outlined and scripted.

  4. Walkthrough

    We go through it together with your team, so everyone knows what to do on day one.

Questions I get a lot

Social Playbook FAQs

What do you need from me?

A kickoff call and access to a few tools: your social media accounts, Google Analytics (GA4) or other website data, your link-in-bio tool, and Google Search Console. A list of competitors or brands you admire helps too. Don't have some of these set up? No problem. We can still build the plan and work from smart assumptions.

Does the Playbook include content?

It includes a sample content calendar with 8 post ideas, outlined and scripted, so your team has a running start. Your team creates and posts them. If you want me to create the content too, that's a monthly partnership.

Can I move to a monthly partnership afterward?

Yes, and plenty of brands do. The Playbook becomes the starting point, so we can hit the ground running. Already leaning toward monthly? Start with a 3-month partnership instead, and your Playbook is built in month one for a $499 startup. That saves you $1,000.

Is it only for Instagram?

No. The Playbook covers content ideas for social shorts and carousels, built to be repurposed across whichever platforms make sense for you: Instagram, TikTok, Facebook, YouTube Shorts or LinkedIn.

Ready when you are

Don't overthink it. Let's talk.

Tell me where you're at, what's working and what isn't. If I can help, I'll tell you how. If I'm not the right fit, I'll point you to someone who is.

Let's talk